Marketing Primary Scorecard - EPM Solution
Bigham Consulting's EPM (Enterprise Performance Management) solutions are integrated Balanced Scorecard like model solutions.
These are operationall planning and performance tracking models that are designed to firstly plan the activities of a department or business functional area, in this case Marketing.
Then track actual performance to the plan and measure the result.
Business results are a function of two things. Firstly your ability to deliver your plan, and secondly the effectiveness or accuracy of the plan. A poor plan even if it is well executed will yield little in the way of results and a super plan with a half baked execution will yield a decent result.
Our plans are designed to be implemented by our expert consultants and are only made available as evaluation model.